Respected Hoya, Germany based importer and distributor Hermann Hartje AG has added the US made Maxima high-performance engine oils, lubricants and care products range. "By working with the most sought-after powersports vehicle motorcycle engine oil manufacturer in the United States we are significantly expanding and specialising our lubricant offering," stated Jens Engelking, head of MotoAuto at Hartje. Maxima offers the full spectrum of product for all applications and sectors but especially well known in USA in the off-road/MX market. Hartje already offers dealers significant brands in the dirt bike sector, including Galfer, UFO Plast, WRP and RK Chain. The best known Maxima products include its two-stroke oil and globally popular semi-synthetic blend oil Castor 927; www.hartje.de, www.maximausa.com
Honda, under the supervision of The Pokémon Company, has launched the "Honda Koraidon Project" to create future mobility in the shape of Koraidon, a 'Legendary' Pokémon appearing in the game "Pokémon Scarlet."
Italian performance exhaust system manufacturer SC-Project is the title sponsor of the 2025 MotoAmerica Twins Cup Series in the United States. A six race 2025 championship will be staged at select MotoAmerica road race weekends. The series started at Daytona at the beginning of March and will include races at the Barber Motorsports Park (Birmingham, Alabama) and the legendary WeatherTech Raceway at Laguna Seca, California before wrapping up at the New Jersey Motorsports Park in September; www.sc-project.com
Gothenberg, Sweden based electric motorcycle manufacturer RGNT has launched the TURBO Championship - Sweden's First Official EV Motorcycle Racing Championship.