Ducati's Q1 2026 financial highlights show revenue fell to € 203m (down from € 246m in Q1 2025). Operating profit dropped to € 7m (down from
€ 15m), and the operating margin reduced from 6.3% in Q1 2025 to 3.5% in Q1 2026.
The company cited "a highly competitive global market, with geopolitical uncertainties and US tariffs" as negatively affecting their results.
In 2025, Ducati reported total global deliveries of 50,895 motorcycles, representing a 7% decrease from the previous year.
Product highlights for this past quarter include the Desmo450 EDS. Designed specifically for Enduro, it is "the only bike in its class to feature Desmodromic valve timing". It is slated to be arriving in selected European dealerships from July 2026.
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The Desmo450 EDS is slated to be arriving in selected European dealerships from July 2026. |
In the first quarter of 2026, the Piaggio Group sold 72,300 two-wheelers worldwide (78,700 were sold in the first quarter of 2025), for net sales of
€ 249,600m (-12.1%, -8.3% at constant exchange rates compared to € 283,900m at 31 March 2025). The figure includes also spares and accessories, on which turnover totalled € 32.3m (€ 35m in the first quarter of 2025).
Geographically, India recorded a 15.6% increase in volumes, while revenue was impacted by unfavourable exchange rates. Markets in the EMEA, Americas and Asia-Pacific regions contracted.
In the European market, the Piaggio Group increased its share of the scooter segment to 15.6% (compared to 15.4% in the first quarter of 2025), while maintaining a stable 3% share of the motorcycle segment.
With respect to the Group's position in the North American scooter market, Piaggio increased its market share from 29.9% in the first three months of 2025 to 30.7%.
In North America the Group also continued to consolidate its presence on the motorcycle market with the Aprilia and Moto Guzzi brands. The Aprilia SR and SR GT models have performed well in the scooter sector.
This season marks the start of the 80th anniversary celebrations of the Vespa brand, with around 25,000 Vespas parading through the streets of Rome and special editions of the Primavera and the GTS 80th. A dedicated clothing and accessories collection was also unveiled at The Empty Space, the new concept store in Milan.
Sales volumes and revenues in the Aprilia motorcycle sector increased, partly driven by the company's success in motorsport. Aprilia offers a wide range of motorcycles, from the entry-level RS 125 to the flagship RSV4. The 457 and 660 models, which are designed for young riders, fall into the intermediate displacement category.
There has been a rise in sales of the revamped V7 range at Moto Guzzi, which comprises the V7 Stone, V7 Special and V7 Sport models, as well as the V100 Mandello roadster.
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Vespa celebrates its 80th anniversary with around 25,000 Vespas parading through the streets of Rome. |
