Reporting its 2025/2026 full financial year (to 31 March) for Europe the company says that for "following the bottoming out of the post pre-registration [the EURO 5+ transition effective January 2025] demand pullback, the European market is gradually recovering. We expanded market share through strengthened sales promotions and new model introductions".
Kawasaki also reports a market share that "remains strong" despite a softening retail market in the United States and cites ongoing concerns over the impacts that tariffs are having on demand.
For Southeast Asia, the company says that the sports segment "remains at a low level overall, although some regions are showing signs of recovery". Writing in May when its results were released, Kawasaki noted that the situation in the Middle East represented a "heightened production risk due to procurement difficulties for solvents and other materials" but that it was working to mitigate the impacts through "enhanced procurement coordination across global sites". The company did however point to the potential for demand slowdown due to higher fuel prices, "mainly in emerging markets".
In unit terms, Kawaski reported a +4% increase in global wholesale unit volume (239,000 units from 234,000 for the year ago) with +6% in Europe (88,000 units from 81,000). The Philippines remains the largest emerging market and largest single national market with a +24% unit growth for the year to 211,000 units (up from 186,000 units from the year ago).
Global motorcycle revenue for 2025/2026 FY (Powersports and Engine business unit) beat forecast by +16.5% at 682.8 bn yen (+73.4% from 250.0 bn yen for the year ago) with revenue from developed markets accounting for 261.9 bn yen of that (+16.5%). Kawasaki's Utility Vehicle, ATV and PWC segment posted a +42.4% revenue growth at 211.5 bn yen.
However, the segment posted a
-25.1% decline in profit at 22.7 bn yen (3.1% margin), down from 47.8 bn yen (7.9% margin) for the year ago period.
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| Described as "the bike that builds champions", the KX327X and KX327 will make Kawasaki's re-entry into the off-road adult two-stroke category, with Kawasaki's first fuel-injected 2-stroke single-cylinder engine. |
For its 2025/2026 full financial year to 31 March, Suzuki reported total global sales of 2.261 million units (+9.5% over its 2024/2025 Financial Year). Europe saw 30,000 of those units sold, down by - 24.5%, with Japan worth 26,000 (-27.2%), North America 28,000 (-5.4%) and Asia (excluding India) worth 644,000 units.
India remains by far Suzuki's largest market, and Suzuki Motorcycle India Pvt. Ltd, its wholly own Indian subsidiary, celebrated the 20th anniversary of the 2006 start of production at its plant at Gurugram, Haryana, India by posting sales of 1.202 million units for the 2025/2026 full year (Indian production and imports).
Suzuki sold 315,000 units in China
(-4.9%), 148,000 in the Philippines
(-1.5%) and 312,000 in Latin America (+28.9%).
"Production and sales both exceeded the previous year worldwide. Demand in India was driven by the popular 'ACESS' scooter, surpassing the growth of the overall Indian market and reaching a record high of 1.2 million units.
"In the AMS Supercross in the United States, widely regarded as one of the world's premier motocross race series, Ken Roczen won the series championship on the Suzuki RM-Z450".
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In the AMA Supercross Championship in the United States, Ken Roczen won riding the Suzuki RM-Z450. |
