SEMA 2026 adds new powersports section
The 1963-founded, Las Vegas based Specialty Equipment Market Association Show (SEMA Show, November 3-6, 2026) says it is expanding its powersports industry presence by launching a dedicated Powersports/Side-by-Side (SxS)/Lifestyle section.
"This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities."
Not SEMA's first attempt to get into the powersports industry expo game, it says the initiative is a "direct response to clear market demand and the evolving habits of the modern enthusiast.
"SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles."
SEMA Vice President of Events Tom Gattuso describes this step as a "bold step forward in SEMA's mission to serve the entire enthusiast ecosystem. Powersports has always been an integral part of SEMA's DNA, and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products into our Show floor, we are creating a more powerful, unified resource for the aftermarket.
"This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources and product discovery platform they need to thrive in a modern, evolving market."
Located in the West Hall, the section will highlight a "diverse range of categories," including Motorcycles and dirt bikes, Side-by-Sides, Trailers and tow vehicles, and related adventure lifestyle gear and accessories.
"Attendees can expect an immersive and highly interactive experience that mirrors how they actually live and work," said SEMA Trade Show Director Andy Tompkins. "By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market."
According to SEMA Research, 60% of specialty-equipment manufacturers already produce products for at least one type of powersports or recreational vehicle, while 47% of retailers and installers sell to these segments.
As with the MIC, SEMA places advocacy at the top of its agenda. "Through the acquisition of the Off-Road Business Association (ORBA), SEMA has strengthened its presence in Washington, D.C., and Sacramento, California, to fight for land-use protection and motorized recreation access - issues that are critical to the survival of the powersports industry. The new section allows the entire ecosystem to gather and unite to solve opportunities and challenges facing the powersports marketplace."
