Friday 27 December 2013

European Market update


European Market update:
October 2013 down -14 percent



Brussels based industry organisation ACEM (Association des Constructeurs EuropĂ©ens de Motorcycles) says "October ended with a -14.1 percent YTD decline in Powered Two-Wheeler (PTW) registration in Europe, with motorcycle registrations indicating stabilisation for the second consecutive month".
"The rate at which the EU motorcycle market has been dropping since 2008 seems to have slowed down with sales of L-category vehicles in October contributing to improvement in the poor performance accumulated during the first months of 2013".  
Despite the yearly trend, motorcycle registrations are showing positive signs of stabilisation.
In October PTW sales in Europe totalled 79,368 units up +6.4 percent from October 2012. In the 10 first months of 2013 so far 1,067,746 vehicles were sold, compared to 1,243,800 in 2012. On average October accounts for 6 percent of yearly sales.
For October, motorcycle sales were down -11 percent across Europe as a whole, moped sales were down -20 percent. Motorcycle registrations were up in Austria (+5%), Germany (+1.4%) and the UK (+0.4%).
Moped registrations were down -17.3 percent compared to October 2012.
For combined moped sales and motorcycles registrations (total PTWs) selected markets were: France -14.5%, Germany -4.5%, Italy -28.5%, Poland -17.3%, Spain -9.7%, The Netherlands -13.2%, UK -2.5%. ACEM say that "all-in-all October shows marginal signs of a slow down in the negative trend in the context of a generalised market deterioration. However, increases in motorcycle registrations indicates that a stabilisation for certain segments might be in sight".
Source: ACEM Newsletter, December 19th 2013. To sign up to receive ACEM's regular communications, including their newsletter, follow the links at