Wednesday 18 December 2013

BMW November sales


BMW outperforms previous year’s sales figures as of November


FOLLOWING on from the launches of the new R nineT and S 1000 R models, BMW Motorrad has announced figures that show an increase in vehicle sales of 8.8 percent in November compared to the corresponding month of the previous year.
The all-time high in term of vehicle sales for November is the result of 7,342 vehicles (previous year: 6,749 units) being supplied to customers worldwide. The total number of vehicles sold so far this year is now 108,872 motorcycles and maxi scooters (previous year: 100,289), which puts the company ahead of its sales figure
for the previous year by more than 2,500 vehicles, with one month of the year remaining.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said: “We have surpassed our sales figure for the previous year one month before the end of the year, supplying more than 108,000 vehicles to our customers worldwide. This excellent result has been made possible by healthy sales in the USA and Asia and – and despite difficult
market conditions - in the European markets, too. The level of incoming orders in November was significantly higher than that of the previous year.
New BMW Motorrad products presented by us a few weeks ago at EICMA are already in demand. We have expanded our product portfolio with two new products in the roadster segment, the BMW R nineT and the S 1000 R. The successors to the volume models R 1200 RT and R 1200 GS Adventure will also go on the market next spring. As does the new BMW K 1600 GTL Exclusive with six-cylinder power and highly impressive specification.
“We also enter the market for single-track electro mobility next year with the innovative maxi scooter BMW C evolution. “Demand for the water-cooled BMW R 1200 GS remains at a pleasingly high level. We have already sold over 25,000 of them to customers worldwide as of November.”


www.bmw-motorrad.com