Thursday 5 December 2013

October sales improvements

Some markets showing
sales improvements in October


After declining in August and September, motorcycle registrations in Germany were up by 4.62 percent in October this year, at 3.235 units, compared to 3.092 in October 2012.
For the year-to-date this means the seventh month of (sometimes modest) growth in Germany, with sales up by 2.34 percent for the ten months to end of October at 84.410 units compared to 82.482 at the same stage last year.
Registrations for all PTWs were up by 9.11 percent in October in Germany (5.496 units compared to 5.037 in October 2012) with year-to-date total PTW registrations for the first ten months of this year standing at 124.410 units from 123.146 units (up by +1.09 percent).
Meanwhile better news out of Spain too - where October saw a +25.6 percent rise in motorcycle registrations to 9.660 units, following a +13.3 percent rise in September (8.499 units) to improve the year-to-date picture to -8.09 percent at 80.979 units.
Spanish trade association ANESDOR said that the October rise was due to a mix of factors, from the effects of VAT rate and schedule changes to warm weather and, speak it softly, the first hints of a new-found consumer confidence.
After the massive percentage falls in sales in the recent months and years  September in Italy saw motorcycle registrations down by a reassuringly small -1.23 percent at 12.382 units, bringing total registrations for the first nine months of the year to 132.755 percent, which is -27.53 percent down from the 183.184 registrations seen in Italy for the first nine months of 2012.
In the UK motorcycle year-to-date registrations are showing growth for the first time this year - the 73.323 registrations mean the market in the UK is up by +0.34 percent for the first ten months. In fact October saw registrations up by +10.87 percent at 5.995. Total PTW registrations for the year-to-date in the UK remain sluggish, down by -2.53 percent at 82.732 percent; but September and October had seen growth in total PTW terms, at +8.03 (11.866 units) and +6.71 percent (6.554 units) respectively.