Mitas branding to replace Sava trademark
EICMA was the venue chosen for the first official presentation of the newly created Mitas Motorcycle Business Unit.
Development of the new operation began in October 2012, when Savatech was acquired by ČGS Holding a.s., the parent company of Mitas, which produces and distributes a wide range of Mitas-branded industrial and motorcycle tyres.
As a result of the acquisition, Savatech’s and Mitas’ motorcycle tyres units were integrated into the Mitas Motorcycle Business Unit, and Savatech-made tyres will now be re-branded as Mitas. The first product of Mitas Moto is the newly launched Sport Force motorcycle radial tyre for sport, naked and touring motorcycles.
“The Mitas Motorcycle Business Unit will offer the widest possible range of two-wheel tyres under one brand,” said Ksenija Bitenc, Managing Director Mitas Moto. “The Sava trademark will be gradually replaced by the Mitas brand. Mitas Moto is a reliable and flexible partner that takes care of customer needs. We provide riders with high-quality two-wheel tyres that allow them to enjoy their ultimate motorcycling adventure.“
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| Managing Director Ksenija Bitenc says that "the Sava trademark will be gradually replaced by the Mitas brand. The Mitas Business Unit will offer the widest possible range of two-wheel tyres under one brand" |
