BMW Motorrad say that they had just had their best ever first quarter, with worldwide sales up by 16.1 percent (at 28,719 units compared to 24,732 in the first three months of 2013.
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| Heiner Faust - "March was the most successful in the company's history" |
March saw the company sell 15,183 units, up by 16.2% (motorcycles and maxi scooters) over the 13,067 sold in March 2013 - making March this year the best ever monthly sales performance in the history of the company. Heiner Faust, Head of Sales and Marketing at BMW Motorrad, said: "We got off to an excellent start to the new motorcycle season. In the first three months of this year we have supplied more motorcycles and maxi scooters than ever before in a first quarter. What is more, last month was the most successful in the company's history. Never before have we sold as many vehicles in March." Though the positive result had a lot to do with worldwide demand, not least in the United States. The company says that "the first quarter was pleasing in Europe too. Southern European markets are seeing significant growth compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the US, France, Italy, Brazil and Spain."
