KTM achieved its highest sales numbers in 2013, with 123,859 bikes sold worldwide, including those sold by Bajaj, KTM’s partner in India.
Unit sales were up 15.6 percent in 2013, helping the company achieve a turnover of €716.4 million (up 17.1 percent from 2012).
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| KTM are targeting an annual capacity of over 100,000 units for their Mattighofen, Austria factory this year |
Among the highlights for KTM in 2013 were the launch of the 1190 Adventure and the 390 Duke. Despite the continuing market decline for most of last year KTM say they achieved an 8.5 percent market share in Europe.
For 2013, EBIT increased 49.5 percent to €54.9 million; EBIT margin grew to 7.7 percent, up from 6.0 percent in 2012. The company increased headcount last year, by 147 additional personnel (up 8.6 percent), for a total for 1,849 employees by the end of 2013.
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| Gone are the days of overweight/underpowered adventure bikes - KTM's 1190 is radically different to the 990 it replaced, is one of a number of bikes from a number of manufacturers that have reignited consumer enthusiasm for the class, and one of a number of product launches that have been powering KTM sales in the past few years and reinventing the meaning and reach of the brand |
KTM say they expect further increases in sales, turnover and market share in 2014, and plan to invest €68 million on new development projects and the expansion of buildings and capacity. The production capacity at KTM headquarters in Mattighofen, Austria, is planned to increase to more than 100,000 units this year.
www.ktm.com
