by Elisabetta Quadrini
Pandemic, raw material prices rising to the highest levels ever recorded, unpredictable and uncontrollable times for sea freight goods - there are a lot of potential "negatives" affecting the motorcycle industry this year.
The world of two wheels, however, is animated by the spirit of those who, even after a fall, want to get up with a smile and aim for the top step of the podium.
The motorcycle industry is driven by passion - and this is what has driven our company since it was founded more than 60 years ago. Every day Newfren staff work hard to build new opportunities, trying to find the tools to allow us to get close to the fans and see the glass as half full.
So, here we are, presenting something unique and special, with the pride of having been chosen for the Made in Italy quality that distinguishes our products and our brand.
Get on RIMS Racing with us.
RIMS Racing is the first motorcycle simulation video game that combines a realistic driving challenge with engineering and mechanics.
Developed by RaceWard Studio for Playstation4, Playstation5, Xbox One, Xbox Series, Series X | S, Nintendo Switch and PC, #RimsRacing will be out on August 19th.
By riding the most powerful motorcycles in the world, you can optimise the performance by replacing parts and analysing data in real time.
Newfren brake discs and brake pads are available for gamers to experience the performance of a high-quality product on the screen. Get ready to fit Newfren products on your dream bike! View the gameplay trailer on YouTube #RimsRacing or follow the action on Facebook and Twitter.
www.newfren.com