Wunderlich hires Herbert Schwarz
Wunderlich, Germany, Managing Director Frank Hoffman has hired former Touratech founder and former CEO Herbert Schwarz as a figurehead at the Grafschaft-Ringen (Bonn area) BMW parts and accessory specialist.
Hoffman is quoted as saying: "There is so much strength and energy in our brand, and we have far-reaching strategic steps planned for the future. Herbert Schwarz is an authority in the motorbike industry, an insider, a passionate rider, who needs little introduction. I am very pleased that he will be taking on the role of Brand Manager and Brand Ambassador at Wunderlich."
Describing his motives for getting involved with Wunderlich, Schwarz said: "For me, Wunderlich has become the most innovative and creative company in the field of accessories for motorbikes in recent years, and I am very pleased that I can contribute my more than 30 years of experience as an entrepreneur, journalist and rider to the company's continued success."
www.wunderlich.de
