GIVI family enters motorcycle
It has been a busy year for the Brescia, Italy based GIVI Group.
|Hendrika Visenzi is seen here with Catia Leoni (right) who is heading up Hevik apparel sales|
Called 'HEVIK' apparel, the decision to enter the apparel market was shared with their importers and distributors earlier this year, with an international introduction in September, and first designs making their public debut at EICMA in November. With the emphasis firmly on midmarket pricing, the HEVIK brand combines contemporary Italian styling with a feature-rich design.
Branded materials (such as Cordura) and CE homologated protectors make the HEVIK line a convincing entrant into the genuine riding apparel market, but, as to be expected from a programme with this provenance, the styling also wears well off the bike.
Initially the business model for the new programme is to sell through the existing KAPPA importer, distributor and dealer network.
Speaking exclusively to IDN Hendrika Visenzi said that "Hevik will be a new interpretation of Italian style in the motorcycle world, a brand which will combine motorcycle technical features and requirements with fashionably up to date styling and cutting edge materials and manufacturing techniques.
|Hendrika Visenzi leads the 35th anniversary celebrations on the GIVI booth at EICMA in November.|
|Some 330 guests from 43 countries gathered to celebrate Givi’s 35th anniversary at the neogothic Hilton Molino Stucky on the small island of Giudecca adjacent to Venice|
“The collection includes waterproof rain suits, gloves, jackets, vests, trousers, thermal underwear and helmets, and all the products are designed and manufactured to combine safety with style – we want to break down the barrier between clothing designed for riding and leisure time”.
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