Friday 21 March 2014

UK market hit by bad weather

UK market hit by bad weather in February

The latest new PTW and motorcycle registration data released by British motorcycle industry trade association MCIA shows that despite a promising start to the year in January sales were down in February, and in a parallel to wider consumer purchasing data for the UK, this is being attributed to the extremely wet and stormy weather seen there.
Total PTW sales in February were -3.6 percent (at 3,527 units), after having been up by 10.4 percent (4,517 units) in January. That leaves the UK market up 3.8 percent for the year to date at 8,044 units. 


In motorcycle terms, February was down by -11 percent (2,692 units) after having been up +13.3 percent in January (3,893 units). For the year to date, the UK motorcycle market is up +6.1 percent (6,855 units) compared to the first two months of 2013.
In the 26 months since January 2012, new motorcycle registrations in the UK have been positive for 15 months, with total new PTW registrations up in only 12 of those months.