Friday, 21 March 2014

German Market Up in 2014

German market motorcycle registrations up over 50% for first two months of 2014

Following a strong January on low volumes, data released by German motorcycle industry association IVM shows that the positive trend of motorcycle and total PTW registrations in Germany continued in February.
Total PTW sales in Germany were up +52.5 percent in February (+24.3 percent in January), leaving the market up +46.5 percent cumulatively for the first two months of 2014. 

Total PTW registrations in January were 3,947 with 9,126 in February, making 13,073 in total for the year to date.
Of those registrations, 6,748 in February were motorcycles (2,728 in January), meaning that the German market has so far been worth 9,476 new motorcycle registrations for the year to date, which is up +52.2 percent over the first two months of 2013 (6,225).
For the full twelve months of 2013, 87,423 new motorcycle registrations left the market up +2.7 percent, with total PTWs up +1.3 percent at 129,357. February 2013 represents the eighth straight month of total PTW registration growth in Germany, with 15 of the past 26 months (since January 2012) showing increases.
In motorcycle terms, February this year represented the 11th straight month of growth, with 20 of the 26 months being positive.
With the crucial March and April sales months now well underway, industry analysts are watching closely to see if the positive trend continues.
Last year, March and April were worth 32,715 new motorcycle registrations, which was over 37 percent of the annual total.