Former Bel-Ray Oils veteran JJ Handfield used the recent V-Twin Expo at Cincinnati to debut his own new company – JJ Sells PowerSports, LLC.
Handfield is leveraging his considerable long-term international distribution experience to offer American parts and accessory manufacturers (V-Twin and ‘metric’) a consultancy service to increase worldwide sales for their aftermarket products.
Handfield has four decades of powersports industry sales and marketing experience, domestically as well as internationally, and says that “my focus will be international. Many top selling North American companies and innovative American powersports industry products are not known or present outside the USA. JJ Sells PowerSports can open the door to the world market for these companies and their products.
“It begins with introductions to experienced and known players in the regions and countries of interest. We have distributor/buyer and industry contacts at all levels and channels on all six continents.”
No stranger to the international motorcycle industry show scene, Handfield has represented Bel-Ray and Spectro as International Sales Manager. “I’ve worked with distributors and been in motorcycle shops all over the world. I know these markets and what is required to generate sales, and can also leverage expo and media contacts to help develop brand awareness”.
