Friday, 21 March 2014

German Market Up in 2014

German market motorcycle registrations up over 50% for first two months of 2014

Following a strong January on low volumes, data released by German motorcycle industry association IVM shows that the positive trend of motorcycle and total PTW registrations in Germany continued in February.
Total PTW sales in Germany were up +52.5 percent in February (+24.3 percent in January), leaving the market up +46.5 percent cumulatively for the first two months of 2014. 

Total PTW registrations in January were 3,947 with 9,126 in February, making 13,073 in total for the year to date.
Of those registrations, 6,748 in February were motorcycles (2,728 in January), meaning that the German market has so far been worth 9,476 new motorcycle registrations for the year to date, which is up +52.2 percent over the first two months of 2013 (6,225).
For the full twelve months of 2013, 87,423 new motorcycle registrations left the market up +2.7 percent, with total PTWs up +1.3 percent at 129,357. February 2013 represents the eighth straight month of total PTW registration growth in Germany, with 15 of the past 26 months (since January 2012) showing increases.
In motorcycle terms, February this year represented the 11th straight month of growth, with 20 of the 26 months being positive.
With the crucial March and April sales months now well underway, industry analysts are watching closely to see if the positive trend continues.
Last year, March and April were worth 32,715 new motorcycle registrations, which was over 37 percent of the annual total.

Showzone - March 2014

Hungary, Japan, Latvia

Peak season for the annual international motorcycle industry show cycle continues on the final weekend of March, with at least 15 events worldwide that we here at International Dealer News are aware of through our industry leading ‘ShowZone’ service. 

Three noteworthy highlights include…
Budapest Motor Festival, HUNGEXPO, 21st – 23rd March
 Hungary’s primary motorcycle expo is staged at the same time as their Auto-Motor-Tuning show, the Budapest tattoo expo and the Hungarian stunt riding championship.

Tokyo Motorcycle Show, Tokyo Big Sight, March 28th - 30th
This is the 41st staging of this important international event. Conceptual sponsors include the Nippon Motorcycle Association (NMCA), the Japan Motorcycle Accessories Association (JMCA), the Japan Automobile Manufacturers Association (JAMA) and the Motorcycle Federation of Japan (MFJ).

Motorcycle Riga, Kipsala International Exhibition Centre, Riga, Latvia, March 28th - 30th
This is the 15th International Motorcycle and Riding Accessories fair to be held in the Latvian capital, and is staged on a weekend where the expo centre also hosts trade fairs aimed at the recreation and sport markets, the outdoor, hunting and fishing markets and the Baltic Boat Show.

Italian PTW registrations up

Italian PTW registrations up for first time in 18 months

For the first time in 18 months, and only the third time since January 2012, total PTW registrations in Italy were up by +10.3 percent in February 2014 at 9,670 units, according to figures released by the Italian motorcycle trade association ANCMA.
After a disappointing January (-8 percent / 8,620 units), this means that the Italian market is up for the two months of the year to date by 0.8 percent over the same period last year, at 18,290 units.

For the full 12 months of 2013, total PTW registrations were down by -25.5 percent (153,853 units), compared to 2012, which itself saw a decline of -19.04 percent on the previous year (306,522 units compared to the 255,102 registrations seen in 2011).
As elsewhere in Europe, the largest months for sales in Italy are traditionally March, April, May and June, and with the peak sales period already well underway, industry analysts are hoping that March doesn’t see a repeat of the -47.6 percent collapse in sales seen in March 2013.

Mitas Sport Force radial tyres

Mitas Sport Force radials available in May

Mitas is extending its range of Sport Force radial motorcycle tyres for riders of sport and touring motorcycles with one new rear and two new front tyres.

Mitas first introduced their Sport Force in September 2013 and currently offers three rear sizes and one front size.

Ksenija Bitenc, Managing Director Mitas Moto, said that “the Mitas Sport Force tyre line are the first radial motorcycle tyres made by Mitas. It is the result of four years of in-house development work. They are produced at the Savatech plant in Slovenia”.  

Mitas has added new sizes to the Sport Force radial range that it launched last year

Savatech was acquired by ČGS HOLDING a.s., the parent company of Mitas, in October 2012. Savatech and Mitas brand tyres were integrated into the Mitas Motorcycle Business Unit, and Savatech-made tyres will be gradually re-branded as Mitas. The first product of the combined business is the Sport Force radial tyre programme. 

Sport Force radial tyres are said to incorporate "several important techniques and technologies", such as 3-D Optimum Groove Technology, which is said to reduce overheating of tread compounds, Strong Carcass Technology to maintain carcass rigidity, and Finite Element Analysis to deliver an optimum tyre construction combining high levels of grip with sufficient rigidity to achieve driving stability.

UK market hit by bad weather

UK market hit by bad weather in February

The latest new PTW and motorcycle registration data released by British motorcycle industry trade association MCIA shows that despite a promising start to the year in January sales were down in February, and in a parallel to wider consumer purchasing data for the UK, this is being attributed to the extremely wet and stormy weather seen there.
Total PTW sales in February were -3.6 percent (at 3,527 units), after having been up by 10.4 percent (4,517 units) in January. That leaves the UK market up 3.8 percent for the year to date at 8,044 units. 

In motorcycle terms, February was down by -11 percent (2,692 units) after having been up +13.3 percent in January (3,893 units). For the year to date, the UK motorcycle market is up +6.1 percent (6,855 units) compared to the first two months of 2013.
In the 26 months since January 2012, new motorcycle registrations in the UK have been positive for 15 months, with total new PTW registrations up in only 12 of those months.

Motodays expo

Motodays, Rome, sets new attendance record

The organisers of the sixth annual Motodays expo in Rome (March 6th-9th) say that the event attracted a record attendance this year, with some 143,800 visitors for what, for the first time this year, was a motorcycle only show.

Exhibition Manager Mauro Giustibelli said that “we gave the public four days full of excitement with the chance to see and try many of the latest models from most of the leading motorcycle and scooter manufacturers, including the first appearance in Italy of the recently unveiled new Ducati Diavel and the first motorcycle appearance anywhere outside of the United States of the new Eric Buell Racing EBR 1190”.

New Ducati Diavel model

New Ducati Diavel model unveiled at Geneva Motor Show

The brand new Ducati Diavel made its first public appearance at a special preview presentation in Geneva, during the prestigious Volkswagen Group Night on the eve of the 84th Geneva International Motor Show.

Claudio Domenicali (CEO of Ducati Motor Holding) unveiled the new model - completing Ducati's 2014 development plan of introducing one completely new model (the Monster 1200) and three ‘family-extension’ models - the 899 Panigale, the exclusive 1199 “Superleggera” and now the new Diavel.

This new version of its sport cruiser model features the latest version of the Testastretta 11° DS (Dual Spark) engine, a new exhaust system and latest technological elements such as the new full LED headlight.

Ducati say that the new Diavel "follows our “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.

"The new machine remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and characteristically agile in keeping with brand values, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort."

With new styling and additional features such as ABS, and Ducati Traction Control and Ducati Riding Modes "to deliver a confidence-inspiring superiority", the new Diavel is said to deliver 162hp through a "specially engineered" 240 section rear tyre, and weigh just 205kg (452lb).

Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.

Available in two models, the "Dark Stealth" livery features a black trellis frame and black wheels; the Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame, or the new Star White over Matte Carbon with white frame. Both feature black forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models are slated to start arriving at dealerships from April 2014 onwards.

ABM multiClip

ABM multiClip adjustable handlebar kits


DUE to the high demand for their innovative multiClip handlebars, the range and extent of the kits has now been enlarged.
After the development of the three handlebar versions multiClip Tour, multiClip Sport and raceClip,  depending on make and model, matching special kits have now been developed to comprise steelflex brake hoses, clutch and gas pulls, fairings and various holders.

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