Gravity Sports Group - "Three leading brands, one strong partner"
To better present the three powersports brands that it operates, O'Neal Europe has changed its corporate identity to the 'Gravity Sports Group'.
"We are excited to announce a new chapter in our company's journey: O'Neal Europe is now Gravity Sports Group. This new name reflects our commitment to providing you with the best in motocross and mountain bike gear - all under one roof.
"Our message is simple, and compelling - Gravity Sports Group brings together three iconic brands, each with a clear positioning:
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| O'Neal |
O'NEAL: The original since 1970:
Proven quality and outstanding value for money for MX, Enduro, MTB, as well as a line up for young 125 cc riders.
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| One Industries |
One Industries: Premium gear for the image-driven, high-end MX.
Kini Red Bull: Motorsport DNA and premium quality, powered by the Kinigadner family and supporting Wings for Life.
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| Kini Red Bull |
"With this new structure, we are separating our brand portfolio from our distribution company to provide dealers with greater clarity and focus for each brand's strategy.
Dealers can explore the full range available to them at:
