At October's Salão Duas Rodas, the largest motorcycle industry expo in South America, INTERMOT organiser Koelnmesse signed a cooperation with ANFAMOTO – Associação Nacional dos Fabricantes e Atacadistas de Motopeças, the Brazilian motorcycle parts manufacturers and wholesalers trade association.
"Brazil is an important growth market for our exhibitors. It is therefore our goal to raise the visibility and awareness of INTERMOT in Brazil and in doing so, bring more South American manufacturers, importers, distributors and industry contacts to Cologne", said Christoph Werner, Senior Vice President in charge of Trade Fair Management at Koelnmesse.
"We are pleased to have a strong partner working with us in ANFAMOTO, which has its own stake in supporting this venture". Through this cooperation, the international motorcycle, scooter and e-bike fair, which takes place in Cologne, Germany, from 5 to 9 October 2016, expands its engagement in South America as part of Koelnmesse’s internationalisation strategy".
ANFAMOTO plans to send a visiting delegation to INTERMOT 2016, consisting of trade and industry members who are interested in developing new contacts for import and export. A joint stand is planned for exhibiting companies from Brazil.
Furthermore, both INTERMOT Cologne and ANFAMOTO will be represented as cooperating partners with a stand at the respective partner event, and will mutually support each other’s advertising efforts in advance of the fairs.
In order to heighten media attention throughout the country, the organisers of INTERMOT additionally forged media cooperation with important publications of the Brazilian motorcycle-related trade media.
With 1.1 million vehicles per year, Brazil constitutes the largest South American market for motorised two-wheelers. According to an independent survey, the INTERMOT exhibitors see Brazil as one of the most important growth markets.
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