Parts Europe is getting INTENSE
First seen at the Parts Unlimited and Drag Specialties Dealer Expo at Louisville, Kentucky, in February 2020, the Tazer MX PRO eMTB by INTENSE represented a first (and innovative) major play on the burgeoning eMTD and pedelec market by a major motorcycle industry aftermarket parts and accessories distributor.
A year on, and with huge growth in the sector seen on both sides of the Atlantic during the pandemic, Parts Europe has now teamed up with Barcelona based INTENSE Europe to offer its dealers exclusive access to the line.
"Having seen the success in North America, we couldn't be happier to bring the Tazer MX to Europe with such a strong partner. We are truly stoked to offer a MX-specific eBike to the powersports customer, backed by Parts Europe's unrivalled service," said Werner Kastenauer, INTENSE Europe Managing Director.
Parts Europe says it will be offering "this new top quality Tazer MX PRO eMTB exclusively to a selected number of powersports dealers in Europe who would like to develop their way into the eBicycle/eMTB world, and to powersports dealers who are working already with eBicycles.
"We are fully committed and dedicated to support the participating powersports dealers with the same reliable service they already experience in the motorcycle and ATV business," says Anthony Damevin, Purchasing Manager at Parts Europe.
A well-known name in the U.S. MTB market, founder and CEO Jeff Steber's original designs back in the early 1990s were heavily influenced by his knowledge and love of MX bikes. Well-known names like Mike Metzger (the Godfather of FMX), Jeff Emig and Shaun Palmer were all part of INTENSE's story in the early days.
In more recent times, INTENSE Factory Racing's Aaron Gwin (a former MX racer) and INTENSE co-owner and 4x Supercross and 3x Motocross National Champ Ryan Dungey have been waving the INTENSE flag.
"The pedal-assist Tazer MX PRO is based on our successful 155 mm rear travel Tazer eBike, but what sets the MX model apart is its MX-inspired component package - one that will be easily recognisable to any MX fan. The Tazer MX PRO features products from the likes of Öhlins, Renthal, Magura and ODI, all well-known motorcycle industry names.
"Add to that seamless pedal to wheel power transfer via SHIMANO's awesome new EP8 motor and drivetrain, and other top components from the likes of DT Swiss, Cane Creek and SDG, and you have a super high-quality build.
"The Öhlins TTX22M coil shock and DH38 170 mm triple clamp fork help to complete the MX look and feel."
www.partseurope.eu
