Thursday, 19 April 2018

Australian motorcycle and ATV/UTV (SSV) market

Australia -9.3 percent in 2017

According to the latest data released by the Federal Chamber of Automotive Industries (FCAI) in Australia, the motorcycle and ATV/UTV (SSV) market fell -9.3 per cent in 2017 (104,111 units compared to 114,770 in 2016).
The 2017 market remained relatively steady in terms of its composition with road bikes remaining the most popular category and comprising 38.6 per cent of the market. Off-road bikes took a 35.9 per cent share, ATV/UTVs accounted for 21.8 per cent of total sales, and scooters just 3.7 per cent.
Among the individual brands, across the market Honda came in at number one with 24,166 sales overall (23.2% market share), Yamaha in second place with 21,387 sales (20.5% share), Kawasaki in third with 9,986 sales (9.6%), followed by Suzuki (9,012 sales and 8.7%) and Harley-Davidson (8,903 sales and 8.6%).
Road bike sales reduced by -15.9 percent on the 2016 result.  Harley-Davidson came in as leader of the pack, ahead of Honda, and with Yamaha in third.  Husqvarna, Victory, Indian and KTM all saw increased sales in 2017 compared with 2016.
In the off-road bike segment, Yamaha again came in on top, followed by Honda and KTM.  Overall the off-road bike segment suffered a -5.9 percent fall on its 2016 result, with Husqvarna and Honda as the only volume brands to record an increase in sales in 2017.
The ATV/UTV segment grew its share of the total motorcycle market (from 19.9% in 2016 to 21.8% in 2017) and was less affected by the general decline, with volumes falling across the segment by only -0.7 per cent on 2016.  Polaris was the overall 2017 leader, with Honda in second place and Yamaha third.  Both Polaris and Kawasaki posted increases in overall sales for the year.
In the shrinking scooter segment (which only accounts for 3.7% of total sales), Piaggio was the leader, followed by Honda, and Vespa in third.  The only brand to see increased sales in this segment was Suzuki (+5.8%).