Thursday, 12 April 2018


Ducati opens Flagship Store in Madrid

Ducati has opened a new store in Madrid, the biggest in Spain, with an indoor surface area of 1,600 sqm, dedicated exclusively to the world of Bologna-built bikes.
“This latest focal point for ‘Ducatisti’ in the Spanish capital, a true Ducati flagship store, provides a spacious, high-class showcase for the sale of bikes, apparel and accessories and a service and after-sales assistance hub”.

 Ducati Madrid, located in via Pedro Villar n.8, occupies a prestigious, strategic position that can easily be reached from the city's historic centre. “Within the various areas of the new store, visitors will find the entire Ducati and Ducati Scrambler range, an extensive area for certified pre-owned Ducati bikes and a vast section dedicated to apparel and accessories.
 “After-sales service is a priority for Ducati Madrid, a fact highlighted by the store's large workshop, which features all the latest technology and equipment to ensure that bikes brought to the store by Madrid-based ‘Ducatisti’ get the best treatment possible.
Guests of honour at the opening were Jorge Lorenzo, who arrived at the store on a Panigale V4, flanked by Ducati CEO Claudio Domenicali, riding a Monster 821.
"The opening of the Ducati Store in Madrid represents a big step forward in the process of expanding our network internationally. It also strengthens Ducati's presence in Spain, a key European market, which grew by 28% in 2017”, commented Claudio Domenicali.
“The motorcycling world is going through the same process of professionalisation and improvement that involved, in recent years, the automotive industry. We aim to be pioneers in that evolution", stated Javier Garoz Neira, Managing Director of Ducati Madrid, during the inaugural ceremony. "Perseverance and excellence are my guiding principles, and I try to instil them in those who work alongside me”.