Wednesday, 13 June 2018


H-D invests in Alta Motors

Harley-Davidson has announced that it has made an equity investment in San Francisco Bay area MX E-bike maker Alta Motors, “a leader and innovator in lightweight electric vehicles”.

Alta’s 2018 Redshift MXR
Marc Fenigstein, Alta Motors Chief
Product Officer and co-founder

The two companies will collaborate on electric motorcycle technology and new product development. “Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part by aggressively investing in electric vehicle (EV) technology,” said Harley-Davidson President and CEO Matt Levatich. “Alta has demonstrated innovation and expertise in EV, and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”
Harley-Davidson had already announced the planned launch of its first electric motorcycle, informed by their 2014 Project LiveWire. That, or an evolved platform informed at least in part by that experience is now, theoretically, on track for release in 2019.
“Since its inception, Alta Motors has designed and commercialised some of the world's most advanced electric motorcycles, enabling everyone from pro riders to new riders to experience the future of fast electric motorcycles. Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress,” said Alta Motors Chief Product Officer and co-founder, Marc Fenigstein.