Wednesday, 13 June 2018


MAGURA in new aftermarket sales operation launch

In addition to its international distributor and subsidiary network, German manufacturer MAGURA has announced a new pathway for dealers to buy MAGURA aftermarket motorcycle products – through MAGURA Bike Parts GmbH & Co. KG.
“As a result, motorcycle retailers will benefit from MAGURA‘s long-standing aftermarket experience in the bike and service sector. In this way, motorcycle shops will in future have access to a Europe-wide distribution network with B2B Shop and a proven service infrastructure.

“The aim of MAGURA Bike Parts is to use its proven sales expertise to give retailers straightforward access to motorcycle products throughout the whole of Europe. Broad-based sales, marketing, logistics and service teams guarantee a professional approach and on-schedule product distribution. Retailers can order products quickly and easily online in any of the six languages offered by the B2B Shop or via the hotline. Technical consulting in ten languages and sites in the Netherlands, France, Italy and Great Britain ensure quick response times”.

MAGURA go on to say that “for more than 90 years, MAGURA Powersports products have been setting standards as OEM solutions used by renowned motorcycle makes such as BMW and KTM. Thanks to products such as the first hydraulic clutch for KTM Motocross motorcycles or the first hydraulic fitting manufactured using specially developed composites technology for BMW, MAGURA has been a part of the success of these brands.
“Brakes, handlebars and hydraulic clutches improve motorsport performances and make everyday motorcycle riding more comfortable. The first tests with special and custom aftermarket products have been conducted successfully. With the official launch of aftermarket sales throughout Europe, MAGURA is taking the next important step in the development of the motorcycle sector”.

Featuring patented Hard Core Technology (HCT), popular MAGURA products include its HCT compact hydraulic master with enhanced response for improved performance and safety, and MAGURA HYMEC, the easy-to-mount hydraulic alternative to conventional mechanical clutch operation that is said to require up to 25 percent less strength needed for clutch action and a clearly defined, constant bite point.