Jointly organised by IFEMA, the Madrid Expo Centre, and marketing and events specialist Kando I-Vents, Viva La Moto is backed by Spanish trade Association Anesdor (the Spanish National Association of Motorbike Sector Businesses, which represents over 96% of the Spanish motorbike market) and MotoGP commercial rights owner Dorna.
The show is making a return to Madrid for the first time since 2007, and the plan is that it will now alternate between Madrid in even years and Barcelona in odd numbered years. Context for the return is market recovery “with excellent expectations in terms of success and participation”, according to IFEMA.
As of November 2017, IFEMA said that more than 16,000 square metres of exhibition space had already been reserved for a show that will combine classic expo halls with outdoor activity and motorcycle demonstration space.
|Anesdor Secretary General José Maria Riaño: “the consolidation of growth in the sector has Vive La Moto to again emerge as as the primary event for motorbike fans and industry brands and professionals in Spain”|
The main motorcycle brands that make up ANESDOR’s industry membership are all confirmed for what Anesdor Secretary General José Maria Riaño expects to again become established as Spain’s annual motorcycle industry “go-to” for the new models and latest parts, accessories and apparel.
The relaunch comes at a time when the market in Spain grew by 16.1% and saw 171,304 units registered in 2016.
Riaño went on to say that “the consolidation of growth in the sector has allowed big trade fairs to come back to Spain, along with the support of brands and motorcycle manufacturers for these types of events. This trade show is emerging as the primary event for motorbike fans and industry brands and professionals in Spain”.